Yesterday, I launched my most recent project, LadderWrap. LadderWrap came to me with the need for a simple website that showcased the many uses of their product, provided the ability to contact them, and of course, allowed people to purchase the product.

I really enjoyed designing this site because it’s not the type of site I usually design. This has a singular goal: sell the product. Because of that, I wanted to make sure the users see the product as soon as they get onto the site, as well as a way to order it. I made what I call the “impact area” a large photo of LadderWrap and the order button right beside it. Right below that is the price; everything the user needs to know as soon as the page loads. From there it was adding text and pictures to capture LadderWrap’s many uses. I added a couple of photo galleries  throughout the site, as well as a contact form on every page. For payment, we decided on the popular gateway, Paypal.

All-in-all, I’m very happy with the way the site came out, as are the fine people at LadderWrap. I got to use some new techniques and build a site I don’t usually build, and they got a website that will help sell their product!